24 May 2017

Publicis Groupe and Omnicom To Merge, Will Become World’s Largest Ad Agency

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Advertising powerhouses Publicis Groupe and Omnicom announced a merger Sunday creating the world's largest ad agency. The newly combined agency, Publicis Omnicom Group, would have a market value of $35.1 billion and 130,000 employees worldwide.

Publicis, based in Paris, and Omnicom (OMC), based in New York, together brought in revenue totaling $22.7 billion last year. The current CEOs from both firms will serve as co-CEOs for the next two and a half years. At that point, Maurice Levy of Publicis will serve as the non-executive chairman and John Wren of Omnicom will serve as the CEO.

Publicis Groupe shareholders will receive one share of the new entity for every share currently held and will receive a special dividend of €1.00 per share. Omnicom shareholders will receive 0.813 shares of the new entity and a special dividend of $2 per share.

The transaction is subject to approval by regulatory agencies as well as shareholders of both companies. The transaction is expected to close in fourth quarter of 2013 or the first quarter of 2014. 

The new agency is expected to be listed on the NYSE and Euronext Paris under the ticker OMC and will be traded on the S&P 500 and the CAC 40.  
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