19 May 2024

Financial Advisor Opportunity in Small 401(k) Plan Market

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According to a series of surveys conducted by Guardian, financial professionals have a significant opportunity to grow their business in the micro- to small-plan retirement market. According to analysis of Form 5500 data, ninety percent of all 401(k) plans are small businesses with less than $10 million in total plan assets and 80% of all 401(k) plans are in the micro market, holding less than $2.5 million in assets.

The surveys were conducted in conjunction with a national series of interactive educational events for financial professionals in eight major markets across the country. At the conclusion of each of the events, 100% of respondents said they were likely to take on more retirement plan business with the support of key partners to help them effectively manage this business. Each of the events featured presentations from investment management firms, recordkeepers, DCIOs, TPAs, fiduciary support providers and financial behavioral experts.

Over half of survey respondents at the (51%) view time management as a key challenge to doing business in the retirement plan market followed by resource management (39%). To lesser degrees, fiduciary responsibilities (27%) and government regulations (23%) were cited as challenges.

401(k) assets are expected to reach $4 trillion by 2015 offering financial professionals a great opportunity to grow their assets under management.
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